Seek and Ye Shall Find...and Get!

I hit a roadblock about two weeks ago. For the first time in a very long time I lost my mojo. I felt like I didn't know which direction--if any--my professional life was going. I was stuck. For those of us blessed and cursed with an entrepreneurial spirit know this place very well--and it's a place we hate to reside in for too long.

Ironically, this was exactly where I needed to be at this juncture. The wall that I found myself facing would soon provide me with a new-found motivation and desire to work even harder. You see, I needed answers and the "wall" helped me find them.

As a PR chick, our mission and purpose in life is to cheer for our clients, keep them in a positive spotlight, get the public excited about their product, service, or latest creation (in my case working with artists), and do all of this with a smile. Living in these volatile economic times, it's no easy feat procuring new clients or maintaining existing ones. Times are tough...but remember the "wall"? I shut down for two whole days and vedged out in my condo. Thinking, thinking, and thinking...and then it hit me. The same energy I was exerting to promote my clients is exactly what I needed for myself. I was a pr rep who wasn't promoting herself!

As I ascended from my very brief hiatus, it occurred to me that there are entirely too many FREE resources and platforms with which I can promote my business. It's up to me to utilize them for all they're worth. The same social networks I grew weary from using day in and day out are the same ones that helped me land a new client--almost immediately. I know it's overwhelming when you stop and think of all the things to keep up with online. But in 2009 it's imperative for business people to work in the digital space if you are to be competitive and anywhere near the leading edge.

All this venting to say: embrace the social media space and make your time online count. There are opportunities waiting for you on the other side of your wall. It's okay to shut down and re-group. I found myself simply not knowing where to go or what to do next. So, I re-entered the world of Twitter--the same social network I denouced because it was too exhausting to keep up. Little did I know that my answers, pep talks, inspirational vitamins, and motivation would come from this network. Again, I say, make your time online count and work for your good.

So for any of you finding yourselves at a professional crossroads, just remember to put yourself in a positive space where the answers will easily flow to you. Head up...Eyes Forward!

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Jennifer Colter
Sophisticated PR...Without the prentention.
YOUR.POWER.MOVE.