So my partner FAT Thomi, President of X Records, asked me if I wanted to attend a listening party for a hot new artist. It was a Monday, I was exhausted, and all I had on my mind was getting some take out and watching a Law and Order marathon. After brief trepidation, I told Thomi I'd go. Boy am I glad I did!
Young Ed, a dynamic and burgeoning urban pop star, was the reason for the buzz and unconcealed energy in the air. A unique choice of venues set the scene for his listening party. Elif Fine, a posh jewelry design and retail store in Buckhead, was not only the location for the event but also set a certain tone for what was to come. Packed with some of Atlanta's most beautiful people, the loft atop Elif Fine's store quickly became a celebration hall of life via an artist who is the answer to the needs of urban music today.
At the risk of comparing Young Ed to several current superstars, he actually represents the best that a Pharell, Kanye, and Common [combined] have to offer. This is music that will inspire you. He's just that good. Stellar writing and production on songs like "Lost In Your Spirit", "Feelin It" and "My Love" will set a new standard for both Gospel and Hip-Hop/R&B artists, producers and labels alike. A day doesn't go by without someone telling me "the industry has to change...people want to hear good music again". I'm compelled to agree. And after being in the presence of this dynamic young man, I feel optimistic that "good music" is on the horizon. Young Ed's Got Next...and you can forget about calling him Gospel, Hip-Hop, R&B, Christian or whatever genre one may want to cram him in. Just call him global...yup, that about sums it up!
Check out Young Ed and the movement at www.myspace.com/edwardlong or www.newskoollive.com.
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Jennifer Colter
Sophisticated PR...Without the prentention.
YOUR.POWER.MOVE.
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