Khristian Michael, Director of A&R at X Records, lands a lucrative deal with a leading retailer to launch his signature designer eyewear collection worldwide in 2010.ATLANTA, GA, January 27, 2010 – Record label executive, Khristian Michael, is proud to announce a major milestone for his breakthrough brand, the Forever K. Michael Collection. The forward-thinking style entrepreneur and international event host has finalized an exclusive deal with specialty eyewear retailer, NYS Collection. Through NYS Collection’s vast resources, the hot new designer eyewear line, Inspiration by Forever K. Michael, will launch in retail stores worldwide in 2010.
The new joint venture began to materialize when Khristian Michael endeavored to take his passion for styling and imaging to the next level. Through long-term relationship building and research, Khristian Michael and his mentor, Thomas “FAT Thomi” Hairston, President of X Records, met the dynamic entrepreneurial team of Marc Behar and Sal Babbino. The NYS Collection co-founders were looking to penetrate the Pop and Urban music cultures that are rapidly defining today’s biggest buying market. Khristian Michael and X Records, in turn, were seeking a partner that understands high-end accessory design, production and all the details that go along with launching a specialty product on a global level.
After lengthy negotiations which included the provision of a substantial signing bonus as well as royalties to Forever K Michael, NYS Collection is now assured that it will be able to stay on top of the hottest trends and incorporate rapidly changing style preferences into a line of sunglasses and sunglass accessories: Inspiration by Forever K Michael.
Under the Agreement, NYS Collection will manufacture and distribute Inspiration by Forever K Michael utilizing revolutionary visual displays and acclaimed innovations in both packaging and merchandising which have been trademarked and patented in the United States and throughout the world.
“Solidifying this partnership with NYS Collection is an accomplishment we are quite proud of”, says Thomas “FAT Thomi” Hairston, President of X Records. “The synergy between our two companies is amazing, and both our creative teams are enthusiastic about the endless possibilities for the Forever K. Michael Collection product line and overall brand. NYS Collection is the machine we were seeking for this huge undertaking”.
“Everyone always said I had a name that sounded like it belonged in fashion, so I took my passion for shades and took it to the next level--designer eyewear”, says Founder, Khristian Michael.
To learn more about the Forever K. Michael designer eyewear brand, products and promotional events please visit www.foreverKMichael.com.
About NYS Collection:
Co-founded over a decade ago by Sal Babbino and Marc Behar, NYS Collection is a mainstay in the international sunglass market. Headquartered in New Jersey, NYS Collection possesses corporate locations and owner-operated locations throughout all 50 States, along with additional locations in 40 foreign countries throughout Europe and South America, as well as in Canada, Mexico and Australia. Their wholesale division sells over a million pairs of sunglasses through these channels each year generating in excess of millions of dollars in retail sales. Their reputation for keen attention to detail in all of their product lines—as well as dedication to style, selection and quality --has placed them at the forefront of the global marketplace and the company is poised to attain record revenue growth in the coming year.
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Jennifer Colter
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