February 14, 2010 ATLANTA, GA – The Forever K. Michael Collection is trailblazing into the spring season with an arsenal of cool ad campaigns presently being prepared for launch. Founder, Khristian Michael, is taking his passion for music and using it as a backdrop for his new but highly-acclaimed designer eyewear line. In doing this, the style maverick has signed CKB Entertainment’s premier artist, B-Hamp, known for his catchy breakout hit “Do the Ricky Bobby”, to an endorsement deal and the young Dallas, Texas native will commence the artist series.
The new “From day, til dark” campaign, featuring celebrities and hot musical artists like B-Hamp and many others, was carefully constructed with the consumer in mind”, says Khristian Michael, Founder of the Forever K. Michael Collection. “The energy that the artists bring to the ads is raw and electrifying—and seeing their favorite performers in sexy, high-end designer wear is exciting to people”.
B-Hamp’s music has been featured on the hit MTV show “America’s Best Dance Crew”, and it is this audience—the hip-hop culture—who are passionate about style, fashion and the latest trends.
“Linking up with Khristian Michael has been a great experience for B-Hamp, and he's looking forward to being the face of a hot new designer eyewear brand like the Forever K. Michael Collection”, says Rickey Booker, CEO of CKB Entertainment. “In this industry, it can be difficult finding the right individuals to partner with—people who understand your vision and the work required to grow a brand. Our company found B-Hamp, and with his work ethic, we’re confident that he will be successful in this new venture”.
To preview the new line from the Forever K. Michael Collection or for additional information, please visit www.foreverKMichael.com.
About CKB Entertainment:
CKB Entertainment was founded in 1995 by music enthusiast and entrepreneur, Rickey Booker. The company’s mission is to identify, introduce and promote talented artists, and drive them to succeed in the entertainment industry. By providing both a professional environment and proven strategies for achievement, that will afford artists the opportunity to move forward professionally, is CKB’s purpose. Effective leadership with integrity and class is CKB’s signature. Breakthrough rap artist, B-Hamp, is the company’s top-featured performer with a growing roster of highly-anticipated newcomers.
About the Forever K. Michael Collection:
Forever K. Michael started as a seed in the spirit of the Founder, Khristian Michael. A long-term passion and love for high fashion urged the young stylepreneur to embark upon his own journey through the business landscape. In 2009, the Forever K. Michael Collection was put into motion and ultimately became a joint venture with renowned eyewear retailer, NYS Collection. With a sleek and sexy designer line poised to launch in the spring of 2010, both the media and consumers are abuzz with anticipation of this new brand.
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Jennifer Colter
Sophisticated PR...Without the prentention.
YOUR.POWER.MOVE.
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